Services: Brand Identity, Print Media Industry: Hospitality
Located in the northwest corner of United States on a small, rural island in the Salish Sea, The Willows Inn offers a single-seating, plated tasting menu that changes nightly, with more than a dozen inventive small plate courses dependent on the flavors of the season. Each dish is carefully crafted from ingredients farmed and foraged on Lummi Island or fished just off the shore of the Inn.
We applied the redefined brand to all customer facing and internal print collateral.
The brand aesthetic gracefully aims to convey the harmony and attention to detail present within each one of the Inn's artful and meticulously crafted dishes.
Through the use of various paper colors, embossed textures, and copper foil we created a diverse, yet subtle set elements to balance the rustic nature of the island and its surroundings. Our paper choices were inspired by elemental experiences found at the heart of the Inn's landscape—mist, smoke, and harvest.
Based off the orange sunsets visible from the dining room, we produced a custom copper foil to elevate unique print pieces.